UNDERSTANDING PAY PER CLICK
This is the element that drives targeted, qualified buyers to selected pages on your site. You pay a fee to the search engine (Yahoo!®, Google™ or MSN®) each time someone clicks on your listing. This marketing technique requires close bid management so that costs are kept in line. It also provides information about your buyers’ behaviors, which helps us optimize your natural rankings. Over time, your paid search investment decreases as your organic (SEO) ranking rises.
The Findability Group (formerly Lutze Consulting) provides the following services to support your Pay-Per-Click campaigns.
Google
"ADWORDS SELECT" PPC NEW ACCOUNT SETUP INCLUDES:
Up to 5000 Keywords on one domain
• Complete keyword research report based on historical clicks.
• Analysis of all current campaign keywords and add/delete keyword terms by
performance.
• Grouping of keywords into similar campaigns for more accurate, targeted
traffic.
• Setup of a budget optimizer for highest possible conversion within budget.
• Updating of all titles, descriptions and URL's for keyword terms.
• Adding conversion tracking to campaign (site code inserted).
• Testing multiple ad copy for each keyword category.
• Eliminating all non-performing ads.
• 30 Days tracking and weekly suggestions/meetings for optimal performance.
SEARCH MARKETING PPC SETUP INCLUDES:
Up to 5,000 Keywords on one domain
• Complete keyword research report based on historical clicks.
• Analysis of all current campaign keywords and add/delete keyword terms by
performance.
• Keyword expansion and history report from Yahoo! search marketing (if
applicable).
• Updating of all titles, descriptions and URL's for keyword terms to point to
closest point of interest for visitor.
• Adding of conversion tracking to campaign (site code inserted).
• Testing multiple ad copy for each keyword category.
• Eliminating all non-performing ads.
• 30 Days tracking and weekly suggestions/meetings for optimal performance.
Note: Yahoo! Search Marketing includes the following search engines: Yahoo! and other partner sites.
MICROSOFT ADCENTER PPC SETUP INCLUDES:
Up to 5,000 Keywords on one domain
• Complete keyword research report based on historical clicks.
• Analysis of all current campaign keywords and add/delete keyword terms by
performance.
• Keyword expansion and history report from MSN AdCenter (if applicable).
• Updating of all titles, descriptions and URL's for keyword terms to point to
closest point of interest for visitor.
• Adding of conversion tracking to campaign (site code inserted).
• Testing multiple ad copy for each keyword category. Eliminating all non
performing ads.
• 30 Days tracking and weekly suggestions/meetings for optimal performance.
For more information about any of these categories or to see real-time data on your company’s current viability on the web, contact us today.
About Search Engine Marketing
