SeM Components                                         

What Do I Really Need to Know?

The key to a successful internet marketing strategy is to know how to combine all the elements of search marketing into a consistent and effective campaign.


The Elements                                                 

The various components that the Findability Group (formerly Lutze Consulting) combines in a comprehensive strategy to optimize your presence on the World Wide Web and deliver performing search campaigns that generate qualified traffic to your site include:

Pay Per Click Marketing - This is the element that drives targeted, qualified buyers to selected pages on your site. You pay a fee to the search engine (Yahoo!®, Google™ or MSN®) each time someone clicks on your listing. This marketing technique requires close bid management so that costs are kept in line. It also provides information about your buyers’ behaviors, which helps us optimize your natural rankings. Over time, your paid search investment decreases and your organic rankings rise.

Natural/Organic Search/Search Engine Optimization (SEO) – This is where we optimize your web site content with coding, keywords, word counts, major terms and sub-terms to get you high rankings in the organic/natural (free!) search results.

Social Media Marketing- We will setup and optimize social media platforms that feed your business model, including Twitter, Blogging, Facebook, MySpace, YouTube ect. This allows your company to dominate search engine pages under your core keywords.

Landing Pages – These are specially created pages that target a certain narrowly defined message or audience, or present a specific special offer. They help your company hone in on identified targets.

Bid Management Services – Who is watching your bids after hours and during vacations? This is an important element of saving you money by assisting your company in selecting the correct management tool for your paid search needs and adjusting your PPC bids so they’re in line with your business objectives and budget.
 
Paid Inclusion - Your web site appears in organic search engine listings for a pay per click flat rate. It looks natural, but it’s actually paid.

Conversion Tracking - Tracks what customers are doing on your site so we can further refine your marketing approach and increase your success rate, which means converting more visitors to buyers.

Linking Strategies- Linking is an extremely important element of any successful SEO campaign. We offer extensive link building strategies to help you push your website in natural rankings

The Findability Group (formerly Lutze Consulting) employs a combination of these elements to craft your internet marketing strategies and ensure that all elements complement each other and work together to produce optimal exposure for your web site with the lowest possible investment. 


For more information about any of these categories or to see real-time data on your company’s current viability on the web, contact us today.