SEM
Strategy Implementation
Our approach at the Findability Group (formerly Lutze Consulting) is a consultative, step by step approach to Internet Marketing. Each phase we implement is designed to work together and learn more about your target customers and how they search.
Part One: Pay Per Click (PPC) - First we start by learning what your customers are looking for and how they are searching for your product or service. We then take the top performing data from this paid search and apply it to …
Part Two: Organic/Search Engine Optimization (SEO) - Searchers understand “search results” not paid verses organic listings. Paid search will get you instant top page visibility in major search engines. SEO will get you listed in organic results and long term "free" listings under your major terms. We learn from paid search performance and apply that to your SEO plan.
Part Three: Social Media Marketing (SMM) - After you are have established your PPC and SEO campaigns, it is important to start taking up additional link real estate on the first page of search results. Social Media Marketing allows you to position yourself as the “go-to-expert” under a particular keyword.
The Findability Group (formerly Lutze Consulting) wants to make calculated and methodical decisions when designing each customized program, based on your business objectives and economics. We believe that this phased approach gives us a full picture of how your target customer searches and enables us to give you a marketing plan which will bring you a measurable return on investment. At the end of the day, we don’t care about clicks or impressions if your visitors do not take directed action or make a purchasing decision.
We let the data guide our decisions each step of the way, to ensure you capture valuable clicks that convert to sales.
For more information about any of these categories or to see real-time data on your company’s current viability on the web, contact us today.
Strategy Implementation
Our approach at the Findability Group (formerly Lutze Consulting) is a consultative, step by step approach to Internet Marketing. Each phase we implement is designed to work together and learn more about your target customers and how they search.
Part One: Pay Per Click (PPC) - First we start by learning what your customers are looking for and how they are searching for your product or service. We then take the top performing data from this paid search and apply it to …
Part Two: Organic/Search Engine Optimization (SEO) - Searchers understand “search results” not paid verses organic listings. Paid search will get you instant top page visibility in major search engines. SEO will get you listed in organic results and long term "free" listings under your major terms. We learn from paid search performance and apply that to your SEO plan.
Part Three: Social Media Marketing (SMM) - After you are have established your PPC and SEO campaigns, it is important to start taking up additional link real estate on the first page of search results. Social Media Marketing allows you to position yourself as the “go-to-expert” under a particular keyword.
The Findability Group (formerly Lutze Consulting) wants to make calculated and methodical decisions when designing each customized program, based on your business objectives and economics. We believe that this phased approach gives us a full picture of how your target customer searches and enables us to give you a marketing plan which will bring you a measurable return on investment. At the end of the day, we don’t care about clicks or impressions if your visitors do not take directed action or make a purchasing decision.
We let the data guide our decisions each step of the way, to ensure you capture valuable clicks that convert to sales.
For more information about any of these categories or to see real-time data on your company’s current viability on the web, contact us today.
About Search Engine Marketing
