The Findability Group (formerly Lutze Consulting) 2009 Newsletter

We decided to get a jump on the New Year and send out our first 2009 Newsletter.  I am happy to say we have finally completed the editing and last minute additions for my new book The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing being published by Wiley and Sons.  The book and audio-set are officially off to the presses, and we’ll have hard copies of the audio set the second week of February and the book in mid-March.  It is amazing how much quicker digital reproduction can be completed then hard copy books.

I sincerely hope my book helps uncover the mystery around Search Engine Marketing, and that with my Formula, you will watch your website steadily grow and dominate the keywords in the search engines that get you REAL business from the Internet.

Speaking Updates
With my book launching this spring, it is shaping up to be a busy year for speaking events.  I am really looking forward to teaching the mega-session at the NSA winter conference in Orlando.  As many of you may know, public speaking is one of my great passions, so if you have any upcoming Conferences and could use a fun presentation from an Internet “chic” geek, please let me know!  Visit my new web site at http://www.HeatherLutze.com. Your referrals are most welcome and appreciated.

Client Profile- Goal For It!
We like to highlight a client each newsletter, and this month our client profile is Goal For It! Goal For It! is a great online resource for setting and achieving goals, both for kids and adults. Sarah Boyd has her daughter Felicity on a goal chart, and Felicity has already earned a trip to Chucky-Cheese for meeting her goals (such as making her bed).  If you have some free time, check out their website at www.goalforit.com.

Vendor of the Month- Orvel Ray Wilson
Orvel has been a tremendous help to me wading through the mystery of how to sell my book and market Lutze Consulting.  I strongly recommend Orvel Ray if you could use tips on creative, non-conventional sales and marketing techniques with the Guerrilla Selling Edge.  
Please visit Orvel Ray Wilson, best-selling author of Guerrilla Selling and many other books at http://www.guerrillagroup.com. He is an amazing speaker and business sales consultant. Thanks Orvel! This book and audio book would never have been possible without you.

New Tools You Use- ShareThis.com
ShareThis.com is a great tool which can greatly simplify your social media marketing efforts. You can place the ShareThis icon in strategic locations (see my blog http://blog.heatherlutze.com/ ) and it will automatically generate a customized pull-down list which allows users to quickly share content with their contacts in sites such as Facebook, AIM, My Space, LinkedIn etc. As social media marketing becomes more and more of a crucial element to dominating search engine space, tools like ShareThis will become invaluable to making sure your core messaging appears in as many platforms as possible.

The Findability Book Tour – “GET FOUND” BOOK TOUR 2009
Ok, this may seem like old hat if you have launched a book, but believe it or not, my publisher does not “pony up” the money and send me around the US promoting my book. I have to come up with the funds to promote my book on my own. They make sure it gets into bookstores. So with that in mind, we are looking for sponsors for the GET FOUND BOOK TOUR!

We will be actively promoting our sponsors as such:

$500 Level - GROUPIE SPONSORSHIP ($304 value in addition to great promotion)

$1000 Level – ROADIE SPONSORSHIP ($1,260 value in addition to great promotion)

$2000 Level - ROCK STAR SPONSORSHIP ($6,519 value in addition to great promotion)

Please click here for more information on what each sponsor package includes.  

Staff Updates
Our office is growing steadily, and I have brought on a new sales and marketing coordinator for our Denver office. Natalie Marlett will be helping us in the coming year with managing our new clients, rebranding to the Findability Group (more information on that later), and coordinating my speaking events. Natalie has already begun making changes in the office, including posting videos of the Denver staff, so if you would like to see us in action Click Here .  Additionally we are happy to announce Sarah Boyd officially passed her Google certification test has been promoted to client care manager.

As you know, this industry is constantly changing and we really want to do our best to keep you involved and informed. Please let us know if you have and suggestions or requests for something you’d like to see addressed in our next letter.