About...

Search Engine Marketing

Search Marketing uses search engine visibility to reach customers. Most experts agree that unless you appear on the first page or in the top ten of search results, prospects will not find you.


Simply Having A Web Site Does Not Count As An Internet Marketing Strategy.


Without a coordinated, comprehensive and strategic search marketing approach, your chances of front page search engine placement are minuscule.

And without front page placement, the chances that searchers will find you are almost non-existent.

There’s a science to search engine placement, and to driving traffic to your web site. We call that Search Marketing or Internet Marketing.

More importantly, there’s an art to driving the right kind of traffic to your web site so that your visitors are qualified, targeted customers, not just casual window shoppers. That’s what we mean when we talk about the importance of a search marketing strategy. Good strategy finds a way to maximize clicks from actual purchasers and minimize clicks from casual browsers to keep your costs to a minimum and improve your return on investment, so that “every click counts.”

The Findability Group (formerly Lutze Consulting) works with search marketing strategies for beginners, and for advanced users including large corporations seeking sophisticated bidding and tracking solutions, landing page strategies and paid inclusion. We are able to respond to business needs of any size or budget.

For those of you brand new to search marketing – and not even sure what the term really means – please click here for our Search Marketing 101: A One-Minute Search Marketing Education. We’ll define the basic terms for you, and then please come back and join us as we talk about our search marketing approaches.


MakE Every Click Count

OUR APPROACH...


Our Search Engine Strategies not only produce top rankings on the search engines, but we make every click count, by knowing how to target customers, not just visitors.

There are multiple elements involved in attaining and retaining rankings on the major search engines, and in finding the search terms that will produce sales for your business. That’s where strategy comes into play.

Knowing which elements to choose and how and when to implement them requires experience, expertise and a sophisticated understanding of how search engines and search terms work.

The bottom line is this: If you don’t want to waste a lot of time and money — and you want powerful results — then get expert guidance when crafting your search marketing strategy. Click here for an overview of the Search Marketing Components we employ in executing a unique Internet marketing strategy for each client.

For more information about any of these categories or to see real-time data on your company’s current viability on the web, contact us today.