Here are the slides for the NSA Oklahoma Findability Formula presentation, given September 12, 2009.

Please let me know if you have any questions, or if you need anything else-

-Heather


"There is a LOT of chaos in the world of internet search engine strategies.  It’s easy to ignore and/or forget the basics.  Heather Lutze’s book The Findability Formula is a powerful tutorial that frames the basics of internet search engine strategies AND explains the complexities of Pay Per Click advertising.  She makes a strong case for using PPC as the foundation for your Search Engine Optimization efforts.  Her reminder to focus on the customer first by delivering a good user experiences should be a wake-up call to many company web designers.  With sections on Keyword Selection, Buying Cycles, BrainStorming, Writing PPC Ads for Google and Yahoo, Explaining Quality Scores, Click Through Rates, Bids and Budgets, this book is essential reading for both beginning advertisers AND seasoned pros.  The Findability Formula has helped me re-energize my innovation consulting and brainstorming training business and already paid for itself many times over."  

-John Storm, The Innovation Strategist, BrainStorm Network