Denver Internet Business Owner capitalizes “Findability” with Social Media Marketing Sites!

Englewood, CO:  There’s a new business term floating around, and Heather Lutze, owner of The Findability Group (formerly Lutze Consulting), knows how to … and for free! 

“FINDABILITY”, according to Wikipedia.com, refers to the quality of being locatable or navigable, particularly on the Internet.  And, Search Engine ranking, or your business being “found,” is the crucial factor when it comes to conducting business on the Internet. 

Lutze is the author of the newly released book, “The Findability Formula; The Easy, Non-Technical Approach to Search Engine Marketing,” published by John Wiley & Sons.  This how-to style book, written in easy-to-follow steps, is geared for businesses of all sizes.  It shows that companies of all sizes can compete successfully in Search Engine Marketing together with larger, well-established competitors.  Additionally, Lutze demonstrates how to work smarter to get even better Search Engine "findability".   According to Lutze, “Findability is about connecting with customers who are ready to buy.”

“I wrote ‘The Findability Formula’ to provide an easy, non-technical guide to business owners on how to conduct a successful campaign to get their websites better rankings, and start drawing more buying customers”, Lutze explains. “Search engines have a very specific method of ranking websites, and the vast majority of consumers do not look past the first page of Search Engine results.”  Her book has sold 1,800 copies since its release in mid-March, and is ranked #16 in “Retailing” books on Amazon.com.

Specifically, Lutze is driving both herself and her clients up the Google & Yahoo Search Results Pages by utilizing Social Media Marketing.  By setting up business profiles on free social media sites such as Twitter, MySpace, LinkedIn, YouTube, and Facebook, Lutze & her team are positioning businesses to be found first.   The success they are having is remarkable!  So much so, that they are re-branding their company to “The Findability Group.”

As Lutze Consulting changes their name to Findability Group this month, Lutze will remain at the helm as President, with her capable team.  The rebranding is directly correlated to the success the company has created with “Findability.”

According to Lutze, “Increased findability means more traffic to your site, more phone calls, more leads, and more sales.”  And, in this economy, isn’t that something everyone is looking to do? 

For more information:

Lutze Consulting/The Findability Group
14 Inverness Drive East #A212
Englewood CO 80112
303-841-3111
hlutze@lutzeconsulting.com